As a CMO, how important is innovation to your world?

by Jan Melnik on March 31, 2011

We’re not talking about product innovations or the go-to-market strategy for your company’s newest widget – but innovation from the standpoint of “a willingness to challenge existing paradigms by activating one’s own insatiable intellectual curiosity to challenge why things are done the way they are today.”

This is the underlying theme expressed by more than 30 lead marketers (77% of them CMOs) across industries ranging from consumer goods, healthcare, and telecom to industrials, technology, and finance in CMG Partners’ 3rd annual CMO’s Agenda. See how your thinking aligns with cross-industry peers and if the strategic battles you are facing in your organization fall on the radar of everyone else (and, importantly, what they’re doing about it).

— Jan Melnik, CMO Coach


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