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Cindy Kraft, the CFO-Coach

The Proverbial Elevator Speech

September 13, 2017

Every time I hear the term “elevator speech,” it makes me cringe. I know it serves a purpose and I’ll talk about that in a minute, but most people use an elevator speech to talk “at” people – about themselves … Continue reading

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Do You Need a Disrupting Irma in Your Job Search?

September 7, 2017

There is nothing like a Cat 5 hurricane bearing down on your state to make you put your priorities into perspective. This is one of those times when I’m thankful I don’t live on the coast, but I’m not sure … Continue reading

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Do You Need a Disrupting Irma in Your Job Search?

September 7, 2017

There is nothing like a Cat 5 hurricane bearing down on your state to make you put your priorities into perspective. This is one of those times when I’m thankful I don’t live on the coast, but I’m not sure … Continue reading

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Don’t Do This to Your Network

September 6, 2017

If you have read any of my previous articles, you know I believe that a strong network is an integral part of the job search process, especially at the executive level. Strong is the operative word because anything less might … Continue reading

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5 Reasons to Hire a Resume Writer

September 3, 2017

Last week one of my colleagues wrote an article opining that no one should ever hire a resume writer. Rather, candidates should all enroll in her *paid* class so she can teach them how to write their own resume. It … Continue reading

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Four Reasons for an Extended Job Search

August 31, 2017

In a recent phone conversation with a prospective CFO client, he asked me how long a job search might take. It’s a firebomb question, and the truth can be discouraging. It might take 3 months, 6 months, or more than … Continue reading

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Are You a CFO with the Goal of Being CEO?

August 28, 2017

I have thought for years that the Chief Financial Officer was a natural fit to step into the role of Chief Executive Officer, even before the expansion of the Finance Chief’s responsibilities. And while I still believe the facts support … Continue reading

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Are You a CFO with the Goal of Being CEO?

August 28, 2017

I have thought for years that the Chief Financial Officer was a natural fit to step into the role of Chief Executive Officer, even before the expansion of the Finance Chief’s responsibilities. And while I still believe the facts support … Continue reading

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In Demand CFOs

August 24, 2017

An opinion post appearing in the North Bay Business Journal certainly seems to be spot on in identifying the traits of an accomplished CFO. I’ll add my thoughts on two things that I believe are critically important. <<As the role … Continue reading

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In Demand CFOs

August 24, 2017

An opinion post appearing in the North Bay Business Journal certainly seems to be spot on in identifying the traits of an accomplished CFO. I’ll add my thoughts on two things that I believe are critically important. <<As the role … Continue reading

Read the full article →