April 15, 2011
Today’s CEO needs to be more than a commodity—she needs to be a branded, differentiated solutions provider with a unique selling point and value proposition. You serve your potential company best when you can help decision-makers understand your authentic brand with a resume that showcases your real and enduring value. A branded resume tells a […]
Read the full article →
June 24, 2010
With the COO role varying from company to company and industry to industry, it’s critical to identify, promote and manage your COO brand–what you want to be renowned for. Nathan Bennett and Stephen A. Miles in their article, “Second in Command: The Misunderstood Role of the Chief Executive Officer,” published by the Harvard Business Review, […]
Read the full article →
