From the category archives:


You Snooze, You Lose …

May 24, 2012

You’ve heard that cliche, right? Have you, though, considered what it might mean as it relates to your career? If you snooze, you just might lose! I’ve had a few conversations with prospects lately that leave me shaking my head. They contacted me, so they know how important packaging and positioning is. Many read my […]

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As a CMO, how important is innovation to your world?

March 31, 2011

We’re not talking about product innovations or the go-to-market strategy for your company’s newest widget – but innovation from the standpoint of “a willingness to challenge existing paradigms by activating one’s own insatiable intellectual curiosity to challenge why things are done the way they are today.” This is the underlying theme expressed by more than […]

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How Many Versions of Your Resume Do You Need?

March 8, 2011

Casting a broad net will get you ignored. When creating your resume, it’s important to deliver a focused message to a targeted audience. Tweet

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