May 24, 2012
You’ve heard that cliche, right? Have you, though, considered what it might mean as it relates to your career? If you snooze, you just might lose! I’ve had a few conversations with prospects lately that leave me shaking my head. They contacted me, so they know how important packaging and positioning is. Many read my […]
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March 31, 2011
We’re not talking about product innovations or the go-to-market strategy for your company’s newest widget – but innovation from the standpoint of “a willingness to challenge existing paradigms by activating one’s own insatiable intellectual curiosity to challenge why things are done the way they are today.” This is the underlying theme expressed by more than […]
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