Top Tips for the Best CEO Resume

by Deb Dib on April 15, 2011

Today’s CEO needs to be more than a commodity—she needs to be a branded, differentiated solutions provider with a unique selling point and value proposition.

You serve your potential company best when you can help decision-makers understand your authentic brand with a resume that showcases your real and enduring value.

A branded resume tells a bold and brief, interview-attracting story about vision and innovation blended with practical solutions and bottom-line / profit-building performance. It demonstrates personality, work style, etc. It proves a team and company “culture” fit. Bonus: the process of creating content for this powerful document is powerful preparation for interviews!

Of course, you can write a resume without understanding your brand, but that is like selling or buying a product without knowing why it will work for you.

When preparing your branded resume strategy, ask yourself questions in these critical areas…

  • Market / Gap Analysis—What do employers in my market need / want? Do I have it? How can I prove it?
  • Benefit—Why hire me? What do I offer that solves a problem, builds revenue, grows market share, increases productivity, etc?
  • Differentiator—What can I offer that my competition can’t?
  • $$—How will I create profit or cut costs or create efficiencies?
  • Chemistry—What is my emotional appeal (intangible)?
  • Irresistible—What one thing could seal the deal?

Use these questions to help with core preparation for an accomplishment- and value-driven resume…

  • What are my top-five business / leadership skills?
  • What have I done that best demonstrates each of those skills with bottom-line impacting performance?
  • Can I write CARSS (challenge / action / result / strategic impact / strengths demonstrated) success studies of each of these and then speak of them in a concise, enthusiastic, and compelling manner?
  • What is my reputation with peers, staff, vendors, clients, in the marketplace / press / media, etc? Why?
  • What parts of my job do I love? Do my best accomplishments reflect that enjoyment?
  • How do I interact with my associates, team, bosses, or core management group? What is my management style?
  • Do my accomplishments and skills have value in my target market? Can I articulate what that value is?
  • Can I be selective in “editing” my accomplishments and skills to put forward only those with value, even though others may be “my favorites?”
  • Can I answer the question “Why should I hire me?” with a compelling ROI value proposition that puts me on the short-list and makes me THE ideal hire?

Branding + Time, Effort, & Skills = A Higher Value Resume, Better Opportunities & Higher Compensation!

by Deb Dib, CEO Coach

 

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