Your COO Brand

by Beverly Harvey on June 24, 2010

With the COO role varying from company to company and industry to industry, it’s critical to identify, promote and manage your COO brand–what you want to be renowned for. Nathan Bennett and Stephen A. Miles in their article, “Second in Command: The Misunderstood Role of the Chief Executive Officer,” published by the Harvard Business Review, defined the “Seven Kinds of COO” as the executor, change agent, mentor, other half, partner, heir apparent, and MVP.

Promoting your COO type or brand, the cross-functional solutions you contribute and the net profit you deliver will help recruiters understand how vital the COO role is to the company and position you as an indispensable member of the core management team.

When you leverage your unique selling proposition and position yourself internally (within the enterprise) and externally (throughout the entire industry and beyond), you will be sought after for your expertise and enjoy a fulfilling career.

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